Best Footer Design Tips for your Website

Footer, as the name proposes, is present at the bottom of a website. It briefly showcases the information present in the website’s body in a minimal way. Additionally, it sometimes contains copyright notices, fine print, contact information, graphics, pictures, CTAs, and other relevant information about the website.

The plan for creating a perfect footer varies from project to project, solely depending upon the requirements of the business. Several business owners claim that they have doubled the conversion rate after they have carefully redesigned their footer with a precise aim. Footer is more important than what many people think of it and website footer design plays an important role in its designing. Regardless of the nature and size of your website, the visitor would scroll down to the end of your website. That is your chance to make a move; don't waste that opportunity and make the best out of it. Structuring a decent footer isn't tied in with finding the best method to design a ton of random substance, but the capability to organize and dismiss pointless or excess data.

 

Footer Design Tips for Website

Here are some key factors that you must consider while designing an impactful footer:

1. Minimalism

An overdone footer is not always informative. Try to emphasize on a few elements and stick to a minimal design. A combination of a logo, a copyright icon, and social media network buttons is an excellent example of a minimal yet completely informative website footer. 

Chron uses symbols and content in the footer. However, it is straightforward and has incredible flow. Each link is anything but difficult to click, and the simple monochromatic details are a pleasant touch.

2. Make it visual

The most essential and convincing part of any footer is it's aesthetics. This statement stands strong even if you remove all the fancy components like CTA buttons and fancy text. A footer still holds humongous significance on its own. There is a fine line between keeping your footer simple and making it dull and monotonous. Add just enough graphic elements and watch your footer doing its magic! 

For example, rather than spelling out “Follow us on Facebook,” you can give out a FB icon that links to your Facebook page. This looks attractive and also solves the purpose, and that’s precisely what we need for a great footer. How to Geek uses a lot of Graphic Elements in their footer, which are easily visible, very enticing, and also very comprehensible.

3. Adhere to the site’s writing style and design theme

All site components, to be specific, the header, the body, and the footer, ought to be composed and spoke to similarly. The hues, the text, and the structure design must be similar. It must not look like the footer is a different entity. Instead, it should blend in as one. The tone of the web architecture ought to be legitimate and reasonable. Therefore, maintain consistency when working on your footer is very crucial. Many website designers add a “footer box” that proves to be a massive mistake as it separates the footer from the rest of the website. So, please do not underestimate this section and give equal emphasis to it. 

Squareboat has one of the best footer design that completely blends with the theme of the rest of the website. The footer is simple and looks like it is an indispensable part of the website.

4. Copyright, Privacy Policy, and T&C

You must ensure that your business is protected by clearly linking to your privacy policy and Terms and Conditions within your footer. You would also need to connect to additional pages like your GDPR policy page. You would also want to include a copyright notice within your footer. In short, you should have your copywriting notice, privacy policy, and Terms & Condition pages to be readily available. Yet, make sure that they do not take away the focus of your visitor away from the footer.

Medium keeps the copyright very subtle and minimalistic so that it solves the purpose without coming into the way and taking away the attention from more important details.

5. Include a call-to-action

Consider what Call-to-Action (CTA) is a critical stage in your sales conversion process. What action could you ask your users to take, which might have a direct impact on your revenue? One of the most common steps that can help drive sales is encouraging people to sign-up for your email newsletter. “We invite you to collaborate.”, “Drop us a line!” “Leave your contact number & we’ll get back to you.” A catchy but straightforward call to action in a footer, along with a newsletter or contact form, can help you boost up the conversion rate. Make sure it’s bright and comprehensive. Remember that visitors don’t want to bother learning how to do this or that action.  To encourage people to submit their email id, you can include a newsletter submission field within the newsletter. 

Mason Dixon Knitting provides a lot of space to its “Subscribe” box so that it is easily visible and acts as a bridge for the users to interact with them without necessarily joining or being part of a campaign.

6. Contact Details, Phone Number, and Address.

Contact information is what everyone expects to see in the footer. A phone number with a country code helps search engines determine where you are located. Making each link clickable ensures that your  visitors can easily dial your number or send letters with a single click. Half of the individuals will leave a site if there is no contact data. Other than your "Get in touch with Us" page, incorporate your contact details with the footer of the site. Guests who are searching for your contact info or a physical location should not need to look through your site to find it. This must include your location, telephone number, and email address. 

The footer at the site of Methodist Church, Norway, is absolutely as opposed to how you would believe a footer to be. It's negligible yet extremely viable. It obviously expresses the contact information alongside their location and other important data.

7. Don’t add too many Objects.

Though using graphics in your footer is an amazing idea, there’s always a fine line between acceptable and annoying. Utilize graphics very responsibly and mindfully. While designing a footer, always keep in mind, ‘Less is More’!

Furrion keeps it simple by adding a minimum number of elements in its footer, making it easy for the user to go through the content without getting confused or perplexed.

8. Maintain a Hierarchy.

The footer, as the name suggests should fall at the foot of the website. Like your website follows a particular hierarchy of a header followed by the body and then the footer, the footer must also follow one. The most significant elements should be placed on the top, then followed by other elements based on their relevance. Basic information and other information like copyright and privacy policy etc. can be placed at the bottom-most of the website. 

Interaction-Design maintains a hierarchy as it provides you with the email address first followed by their online contact form. They have also provided icons of all their social media platforms to make it easy to contact them. The hierarchy in the footer creates a sense of symmetry and is pleasing to the eye. 

 CONCLUSION

The last thing that a user sees on your website is your footer, so make sure that you make the most of it and design your footer in a way that it delights the user. To guarantee that a user returns, give data that is important and alluring. A steady footer can draw you more commitment than any other part of your site. With the information that your webpage footer may direct whether a guest stays indulged with your website or leaves, work on the points mentioned above to make your footer an attractive one. Now that you have reached the bottom of the article feel free to take a look at our footer and let us know what you think about it!

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