Today, we live in a digital world where we get new customers from social media, online ads, and search engines. Online presence has become inevitable for every business – small or large. Hence, it has become evident for them to look for the best growth hacking tools to increase their social influence on potential customers.
Growth hacking is a marketing strategy to achieve rapid and sustainable business growth using conventional or state-of-art means. It involves leveraging data-driven and experimental approaches to determine and implement effective strategies to increase user engagement and revenue.
Many tools are available that help you as a growth hacker to drive traffic to your businesses and convert more visitors into customers. This article will help you know some of the best growth hacking tools you must try to take your online marketing strategy to greater heights.
What are Growth Hacking Tools?
They are software applications or online platforms helping marketers, and businesses implement strategies to drive more engagement, boost traffic, and increase revenue.
Each growth hacking tool targets a specific stage of your marketing funnel. Below are different types of growth hacking tools that help you improve your online presence and capture the audience.
- Email marketing tools help you retain customers and find new ones.
- Content marketing tools work on spreading your brand awareness online and educating the masses about your brand, products, and services.
- Affiliate marketing tools help you find multiple ways to make money using online platforms.
- Outreach marketing tools are helpful in customer acquisition and nurturing.
- SEO tools help with keyword research, on-page optimisation, backlink analysis, competitive analysis, and rank tracking.
These are a few types of growth hacking tools. Some other types include A/B testing tools, social media management software, analytics software, and referral marketing software.
Top 7 Growth Hacking Tools To Supercharge Your Growth
1. Google Analytics
It is free and one of the most powerful tools that help novices understand complex website analytics. It helps you by providing the data on users visiting your web page, what devices they use, how long they spend their time on your site, and from where they leave.
In addition, Google Analytics provides visitors' demographics and compares their conversion rates to run several marketing campaigns. Be sure to slowly explore all the different features, as it could overwhelm all data. But, it is not as customisable as other tools in this list.
Features
- Get an in-depth understanding of user behaviour and track online traffic.
- Improvement in online ads with the help of marketing analytics.
- Segmentation of users in an efficient way.
- Deep understanding of the target audience and tracking of goals.
- Suggestions to improve your website performance.
- Discover which platform is better for marketing, depending on your niche.
Pricing - Free
2. Upgrow
Upgrow has played a vital role in the growth of multiple companies. It is an experiment management tool that helps keep track of all experiments you undertake for your business growth.
The tool helps you understand the differences between various experiments you perform. Learn about the different hypotheses, A/B testing variants, and Ad analytics for your website. You can also assign specific tasks to your teammates for specific sprint sessions.
Features
- Structured and streamlined analysis for the whole team.
- Automation in reporting to save hours every week.
- Users will be able to score all their experiments from one page.
- Train new employees about your digital marketing strategies.
Pricing: The setup costs $2,500 and an extra $1000 for each additional channel. The monthly management charges $3,000 and $1500 for each additional channel.
3. RafflePress
RafflePress is a WordPress plugin that provides a visual drag-and-drop builder to create giveaways and other forms of user contests within minutes.
Contests and giveaways are fantastic for engaging customers with your brand. This way, you can enhance your audience's experience on a social platform. That will ultimately lead to better traffic on your website.
This tool is incredible, and you can integrate it into several social platforms such as Twitter, FaceBook, Instagram, Tumblr, TikTok, and more.
Features
- Drag and drop giveaway builder for quick deployment.
- Ideas for viral giveaway templates.
- Social media integration.
- Email marketing strategies and integration.
Fraud detection and 1-click entry.
Pricing:
- Ultimate: $499.50 /one-time
- Growth: $199.50 /year
- Pro: $99.50 /year
Plus: $39.50 /year
4. Artboard Studio
With Artboard Studio, you get tons of templates that help you showcase products and services in a much more engaging way. It completely works fine within your browser. As a result, there is no need to download any software.
Artboard is known to be among the best mockup tools out there. It can quickly integrate with Dropbox, Google Drive, Mail Chimp, and other social media tools to streamline the process of creating a service or a product.
Features
- Easy to use timeline editor for motion graphics.
- Render high-quality motion graphics straight from a web browser.
- 10,000+ mockups and templates are readily available.
- Draw and animate shapes as you require.
- Supports PSD, SVG, JPEG, PNG, MP4, MP3 WEBP, WEBM, WAV, TTF, and more imports.
Pricing:
- Starter: Free forever
- Lite: $7/ month
- Professional: $12/ month
Ultimate: $29/ month
5. Matomo
Matomo is a free, open-source analytics tool showcasing what different users do when they visit your website. This way, it becomes easy to make informed decisions on how to improve their experiences.
With Matomo, you get more than just a page view analysis; you can check how marketing campaigns perform, chat sessions with customers, web forms, and other forms of customer experience on your website.
Features
- Comes with a customisable dashboard.
- Overview analytics of all websites from a single dashboard.
- Analytics for e-commerce websites.
- Goal tracking and identifying whether a business meets its objectives.
- Measure the smallest of individual users’ interactions with your website or app.
- Track down the searches done on your internal search engine.
- Find out what users did before and after visiting a specific page or a product.
- Get detailed and insightful performance metrics for each page.
- Browse individual user sessions and all interactions from the dashboard.
Pricing:
Offer a 30-day free trial.
- Up to 4 users: USD29/year
- 5 to 15 users: USD69/year
Unlimited users: USD99/year
6. Expandi.io
This growth hacking tool is for B2B marketers specifically inclined towards LinkedIn marketing. With Expandi, you can automate your LinkedIn marketing. This means you can easily view the LinkedIn business profile of a company and send invitations to people.
In addition to this, you will also be able to send messages automatically to users who are on LinkedIn based on the characteristics of your ideal customers.
Features
- Creation of scenarios based on lead behaviour.
- Combination of 9 different actions taken by LinkedIn users in one.
- Image and GIF personalisation.
- Email marketing and outreach.
- Auto reloads and auto-creation of campaigns for searches.
- Setting up roles and permissions for team members.
Pricing: $99 / seat per month
7. Zapier
The last on our list is Zapier, a marketing tool that gives you access to 1000 marketing tools from a single user interface. All of these tools are useful for the creation of powerful animations.
One of the great features of Zapier is that it will record every Typeform respondent from your MailChimp account. You will become more productive and focus on other essential aspects of your brand's marketing.
Features
- Automation of growth marketing tasks.
- Receive or send data from any service to specific URLs without writing code.
- Create a database for automation.
- Develop a dynamic interface.
- Comprehensive logging.
Pricing:
- Free: Free forever
- Starter: $19.99/month
- Professional: $49/month
- Team: $399/month
Company: $799/month
Key Metrics of a Growth Hacking Funnel (AARRR)
The AARRR is one of the very first frameworks developed to streamline the implementation of growth hacking. Over the years, the AARRR methodology has helped many companies and businesses achieve their goals. The other name of AARRR is Pirate Metrics. It is a great business tool and an excellent starting point for anyone looking for multiple methods to grow their company.
Let's see what AARRR stands for:
Awareness
Awareness is one of the most critical tactics in the growth hacking funnel. In every form of business, you need to fix a target audience; more is always better. This is the first step of growth hacking.
With awareness, you aim to build your brand and introduce products to the target audience. It might sound like a tedious task to come up with the volume of the target. You must also track website impressions, content views, and search appearances of your brand's name at this stage.
Activation
Once you have created awareness about your brand, the activation stage is about determining, measuring, and implementing various activities to make the audience experience your products and services much better. The primary way to do this is to provide free trials or free tools to the audience via email, a signup bonus, and more.
This stage is responsible for boosting your conversions. Your audience can see your website; however, it doesn't guarantee they will convert into customers. With activation, your visitors will remain visitors, not customers.
There are many reasons for a visitor to leave your website, but that does not mean you are doing something wrong. You can target your audience and make your content as good as possible. Still, some people will need more time to be ready to buy products from you, and this is all just part of the process.
Retention
You must keep customers in close proximity even after they make a purchase. Selling a product to a new customer is more challenging than selling the product to existing customers. Thus, it is pricey to bring in a new customer. A user will be encouraged to purchase if you offer a special discount.
During the retention stage, you find new opportunities for customers to return to your website by offering better deals, products, or services. You can forecast customers to be more loyal to your brand and profitable by taking crucial steps at this stage.
Recommendation Stage
At this stage of the funnel, you want to make your customers the brand ambassadors so that they promote your products or services. A referral from your customer to an individual is better than anything you could do.
A referral a customer gives to other people is like proof of the trust that person has shown in your product. Commonly, people are more likely to buy products from brands and businesses that their friends or known ones recommend.
The best marketing is no marketing, and word-of-mouth keeps some of the oldest businesses running, even in the Internet age. Word-of-mouth leaves little space for the mind to wiggle. As a result, the person who hears positive feedback from one of their friends about the product has a much higher chance of buying the same product than someone bombarded by remarketing it all over the internet.
Make a referral program for your customers to get special offers on their next purchase or some specific percentage of the amount billed to the new customer whenever they refer a new customer.
Revenue
The last step is revenue. Here, the visitors become active users, and some even become your paying customers. So you need to know which of your products and services can be so valuable for customers that they are ready to pay for them.
When the product grows in the market, you can increase its cost to maximise your profit proportionally. The monetisation behaviour for each brand and company is different. If you want, you can keep certain services completely free while still monetising them by using ads or in-app purchases.
Being the last stage, revenue is the outcome of all the previous steps. As a result, the more users you can activate in the second stage, the more revenue you will generate in the last stage of the funnel.
Wrapping Up
So there you have it; these were some of the best growth hacking tools to help your business excel in the market. Use a combination of the tools mentioned above to drive more business growth and revenue.
So, don't hold up. Most of the tools mentioned in the above list offer a free trial or a free version. As a result, you can use them immediately. We recommend you use their premium versions to leverage the tools to their fullest potential. Along with these tools, businesses must take care of growth hacking strategies to ensure maximum positive results.
Use these tools today to discover crucial insights about your marketing strategies and website!
Happy Marketing!
Gaurav has 19+ years of experience building and managing scalable web and mobile apps end-to-end, including product design, frontend/backend development, deployment, server management, uptime, performance, and reliability.
