Dr. Reddy's Bright and Vision
When DRL needed a smarter way to handle pharmaceutical bids, pricing, and compliance, we built Bright & Vision on Salesforce. Before, processes were siloed and error-prone. We developed an end-to-end Salesforce solution where users can create bids, update line items, set new product pricing, and manage IPA-linked SKUs. Our team designed a single, interactive platform to centralize everything: bid creation, product pricing, IPA product management, rebate tracking, forecasting, compliance reporting, and customer responses. Our team handled bid management, pricing and compliance reporting, demonstrating the type of specialized resources we can offer via IT staff augmentation for similar initiatives. The addition of calendars, line item updates and real-time compliance checks turned Bright & Vision into more than a bid tracker. It’s a centralized ecosystem for Rx, SRx, and OTC product management.
