Bold and Beautiful
A Transportation company dedicated to Female Cabbies
What is Bold and Beautiful ?
Bold and Beautiful (B&B) is a pioneering transportation company founded in 2023 with a mission to offer a safe and convenient travel platform exclusively for women. By introducing a mobile application for mobile devices, B&B enables users to seamlessly access a range of services, including city rides, rentals, and even airport rides. Moreover, B&B stands out for its dedication to empower women by providing employment opportunities as drivers. Through its innovative approach and unwavering commitment to female empowerment, B&B continues to redefine the landscape of women's travel experiences.
Business Verticals
Transportation & Mobility
Technology Stack
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Figma
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Flutter
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Android
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AWS
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NodeJS
B&B Mobile App
Catering to the diverse commuting needs of its users, the mobile platform offers a range of services, including city rides, rentals, corporate bookings, and hassle-free airport transfers. Recognizing the inefficiencies inherent in manually acquiring fare estimates, navigating toll taxes, and govt. vehicle taxes, the platform was developed to provide a seamless online solution. By transitioning to an online application, B&B Cabs aims to streamline fare calculations and offer users instant access to accurate pricing information, ultimately saving them valuable time and effort. The project pipeline includes essential features such as a dedicated driver app for efficient navigation, in-app payment options for added convenience, and a robust admin panel for effective management
Mobile App
Bold and Beautiful's Android & iOS mobile app boasts several features designed to enhance the travel experience for women. Users can easily book rides for various purposes, including city rides, rentals, corporate travel, school pick-ups/drop-offs, and airport transfers. The app provides real-time tracking of the assigned vehicle, ensuring users stay informed about their ride's status. In addition, the app includes an SOS button for emergency situations, allowing passengers to quickly call for assistance if needed.
Technology Stack
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Figma
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Flutter
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Android
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AWS
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NodeJS
Empowering Women Cab Drivers: Bold and Beautiful's Triumph Over Safety Challenges in Delhi-NCR
A physical assault on Uber driver Priyanka Devi illustrated the safety challenges faced by women cab drivers in the Delhi-NCR region. Underrepresented in India's growing ride-hailing sector, women comprise a tiny number of a total of 1.7 million drivers in the industry. The struggle of women cabbies includes daily encounters with casual sexism and little assistance from platforms that employ them in an unorganised sector of little health insurance, paid leave, job security or job contracts. Bold & Beautiful being a women-only ride-hailing startup, ensures better job security, legal terms, etc. for every women cabbie in accordance to maintaining their safety.
