Dr. Reddy's Brand Niti

A Marketing Growth Accelerator for DRL

What is Dr. Reddy's Brand Niti ?

BrandNiti is a powerful tool designed to streamline the marketing efforts and drive growth. With BrandNiti, marketeers can easily create and track Source of Growth initiatives, plan targeted marketing strategies, and gain valuable insights to optimize their campaigns. 

Key Features

01
Admin Panel
Admin Panel provides administrators with a centralized interface to manage various aspects of the platform, including user accounts, content moderation, analytics, and system settings.
02
Advanced Search
Advanced Search enables users to find specific products, services, or information quickly and accurately by filtering and sorting them in the easiest way possible as per their choice.
03
B2B2C
B2B2C stands for business-to-business-to-consumer and is a business model where two companies provide complementary goods or services to reach the same end consumer.
04
Banner Management
This feature empowers administrators to create, customize, and manage banners or promotional messages displayed within the platform. This feature enables targeted advertising, announcements, or promotional campaigns
05
Content management
Content Management is a comprehensive feature that allows brands to create, organize, edit, and publish digital content across various platforms such as website, blogs, and app.
06
Distinct Product Listing
Distinct Product Listing allows brands to showcase their products in a unique and organized manner, providing a clear and engaging shopping experience for customers.
07
Event Management
Event Management facilitates the creation, organization, and promotion of events within the platform. This feature includes tools for scheduling, ticketing, attendee management, and promotion.
08
Interactive Dashboard
Interactive Dashboard furnishes users with a visually rich and user-friendly interface, enabling them to access, analyze, and act upon real-time data and insights pertinent to their platform engagement.
09
Leads Management
Leads Management streamlines the process of capturing, tracking, and nurturing potential customers or leads within the platform facilitating lead generation and communication, efficiently managing sales pipeline and driving conversions.
10
Profile Management
This feature allows users to customize and maintain their personal profiles within the platform. This feature allows users to update their information & upload profile pictures. Additionally, users can view their preferences and account settings.
11
Report Management
This feature empowers admins to generate diverse reports and download them in various formats such as CSV or PDF, providing comprehensive insights and data for analysis and decision-making.
12
Role Management
This feature enables Admins to define and assign specific roles and permissions to users within the system. It facilitates granular control over access levels and capabilities, ensuring security, organization, and streamlined collaboration.
13
User Onboarding
User Onboarding involves providing welcome messages, tutorials, interactive walkthroughs, and tooltips to help users familiarize themselves with the features and functionalities of the website/application.

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